The Black Magic Sale began in 1998 when six like-minded Alberta Angus Breeders got together to hold a joint production sale. We had many things in common: our breeding programs were all headed in the same direction and we were all family operations active in national, provincial and/or junior Angus and industry associations.
Collectively the group could establish a sale that featured our best genetics as well as support other Angus events; something that would not be possible for each of us to do on our own.
The first Black Magic was held in December 1999 at the Calgary Exhibition and Stampede Grounds and averaged $2,780 on 63 lots. While the sale was a great success, the meal was not. It took a couple of years and many meetings with chefs and caterers, but by the time the Black Magic Sale left the venue Angus Beef was a regular item on the Stampede menu.
The sale evolved over the years and as some members dispersed or changed direction (& even got married!) other like-minded operations were added to the group. The venue changed in 2005 to the Sutter Sale Barn at Sylvan Lake and for the following two years the event was held together with Atlasta's Bull Sale.
After 10 years of selling the top heifers and bred yearlings from our herds the group decided to take a year's break. The economy helped turn one year into two but now we are back with a new date, a new location and two new family operations to welcome. Be assured you will find the same top quality genetics you've come to expect from Black Magic.
Back in 1999, very few Angus sales were held in December, but this has drastically changed. In an effort to hold a sale during 'warmer weather' a date in early October was booked in 2009 for the 2010 sale. When it was announced that the Olds Agricultural Society would hold its new All Breeds Show on our planned date, the Society was approached and they welcomed the Black Magic Sale into their schedule at the Olds location.
For further information on the Olds Fall Classic visit the Olds Agricultural Society website.
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